Steady riser in the world of banking, Luiz Carlos Trabuco Cappi was recently named the executive of the year in 2015. In March of 2009, Luiz Carlos Trabuco Cappi became the President of Bradesco, one of the largest and most well-known banks in Brazil, and during this time, Bradesco had just been supplanted by Itau Unibanco as the top bank in the region. In August, Mr. Trabuco decided to go out on a limb and make a move that would take the company to the next level.

After consulting with the Chairman of the Board, Lazaro Brandao, and gaining his approval, the new President of Bradesco purchased the Brazillian Branch of HSBC for $5.2 billion. This move firmly places Bradesco in the running for dominance with the banking industry in Brazil. With the latest acquisition, Bradesco is now on par with or ahead of its direct competition in six categories including, branch network, number of account holders, and total investment funds, as well as deposits, assets, and loans granted. The heads at Bradesco believe that the acquisition of the Brazilian branch of HSBC has allowed them to grow exponentially, bypassing steps and cutting the time it would take to achieve these goals through the natural growth of the company over time. Although at the time of the press release this move by Bradesco had not been approved by the regulatory agencies, it was correctly forecasted that this would occur at the beginning of 2016. Mr. Trabucco’s business savvy in this deal propelled him to be named Entrepreneur of the Year in Finance by Money.

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Mr. Trabuco was born in Marilla in 1951 and received his education from the University of Sao Paulo, graduating from the Faculty of Philosophy, Science, and Letters, beginning his initial foray into the world of banking in 1969, beginning at the lower levels of operation and working his way to the top. Mr. Trabuco oversaw the operations at Bradesco Seguros from 2003 to 2009, eventually ascending to the presidency. It was in 2003 the Luiz Carlos Trabuco Cappi took control of the insurance sector of Banco Bradesco, beginning what would become an unprecedented run regarding growth with the company. It was the market shift that prompted the Board of Directors at Bradesco to seek fresh leadership when they selected Mr. Trabuco for the Presidency, as maintaining market position has always been of considerable importance, and it clearly affected the thought process of the leaders at Bradesco. Upon taking over as President at Bradesco, Mr. Trabuco decided to sit down with executives at all levels in order to gain a clear understanding of their individual roles, as well as to ensure that the company would continue to operate with maximum efficiency throughout. On an average, Mr. Trabuco works the office from 7:00 am until 6:00 pm, but often continues his efforts regarding his duties at Bradesco by entertaining business dinners and other pseudo-social events. While his name was recently in the hat to take over as Ministry of Finance, he quickly declined the offer, as there are rumblings the suggest Mr. Trabuco as the logical successor to Chairman Lazarao Brandao. One advantage that Mr. Trabuco seems to hold over his competition as the successor to Chairman Brandao is his age, as at the age of 56, he is still considered to be very young, as well as his intimate ties to the country of Brazil, as he was raised there and knows the culture very well. Chairman Brandao and the Board of Directors are confident that Mr. Trabuco is the right person for the job, as he will have to face considerable odds as the financial climate in banking continues to be volatile in nature.

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