Lori Senecal is the Global CEO of Crispin Porter + Bogusky Advertising Agency (CP+B), in Boulder, Colorado, and she has been in this position since March 2015. She oversees this company’s worldwide expansion, she focuses on this company’s continued worldwide development, and she manages the direction of the company’s nine international offices.
Since being at CP+B, the agency has gained more astronomical prosperity. Their customer base has increased drastically. This is due to Senecal’s strong leadership, talent, and focus. And as a result so far, she has been recognized as one of the few “Agency Executives to Watch” in Advertising Age in 2016. Also, Senecal’s criteria and work have contributed to the company being recognized by the Advertising Age as the “Creativity Innovators of the Year”.
Her Previous work Experience
Senecal worked for Kirshenbaum Bond Senecal & Partners in the Greater New York City area from September 2014 to March 2015 as the Global Executive Chairman. She also worked for the MDC Partners in the Greater New York City area from September 2014 to March 2015 as the President & CEO. From March 2012 to September 2014, she served as the Chairman and CEO in the Greater New York City area for Kirshenbaum Bond Senecal & Partners, and as the President and CEO for the same company from September 2009 to March 2012. From July 2007 to September 2009, Senecal was the President for McCann Erickson in McCann, New York. Additionally, she was the Global Chief Innovation Officer from February 2006 to July 2007 for the McCann Worldgroup in the Greater New York City area. https://www.linkedin.com/in/lorisenecal
As CEO and President for MDC Partner Network, she drove their strategic vision by deeply focusing on the company’s unique model. She also worked with the company’s partners that contributed to cross-collaboration, which in turn, significantly increased growth. Under the leadership role as Global Chairman and CEO for Kirshenbaum Bond Senecal & Partners, the company grew from 250 individuals in the company to more than 900 individuals worldwide. And as a result, she was recognized as one of the “Best Places to Work in NYC” on the Advertising Age’s list. Her exceptional work for McCann Worldgroup was recognized as well. She was recognized as one of the “Women to Watch” in the Advertising Age in 2014, and she was honored in 2013 with a Quantum Leap Award for innovation and leadership at the AWNY Game Changer Awards. And lastly, she has earned her Bachelor of Commerce degree (BCom) from the McGill University in Marketing & Finance https://www.fastcompany.com/person/lori-senecal