Fabletics Taking on Amazon with Reverse Showrooming

The creation and operation of a successful fashion brand in the current business environment is largely dependent on a company’s or individual’s ability to attain an edge over its competitors. Amazon, for instance, is the market leader in the fashion industry with a 20 percent market share. A business that wants to overtake Amazon’s achievements […]

Fabletics Expands Its Athleisure Line

Marie Claire Magazine recently ran an article, which features an interview with the fabulous Kate Hudson. Hudson was asked to talk about the new expansion of Fabletics’ ahtleisure wear line, which now includes adorable dresses which can easily transition from running errands around town to grabbing drinks at your favorite bar. Because the new dresses […]